At present, the fishing gear marketing is not only faced with insufficient effective demand in the domestic market, and also is faced with excess production capacity and economic elements become increasingly. Many fishing gear system, dealer is taken to "export-oriented" to release the pressure on the domestic market, and because of its outgoing dependence is very high, so it must be faced to develop sales channels and the development of different levels, different types of fishing gear and improve the quality of fishing gear and other international standards of environmental requirements. Therefore, the main obstacle of the development of the fishing industry, production capacity of the problem we have by the end of the 19th century to circulation and consumption field.
Then, in view of the future of fishing gear industry, puts forward the forecast of the following kinds:
A, fishing gear, joining will become the new trend of development of fishing gear in retailing commodity supply, market price competition is intense, and as the supply and annul information link just unobstructed, fishing gear wholesaling will gradually shrink. Under the regulation of market economy, commodity circulation and the law of commodity sales model will also along with the market requirement, constantly to make changes in the relative adaptability. In the severe market competition, especially under the condition of price competition, marketing experience tells us that in many developed countries, reduce levels of commodity circulation, realization of retail goods price competitiveness, the development of commodity retail sales will be the focus of the marketing mode of development of market economy and hot spots. Directly by the fishing gear production suppliers to retailers, and achieve goals, restrict agency system or join system, commercial chain, suppliers and retailers make cash buyout deals, retailers no longer rely on funds supplier bedding and rolling development, reduce the circulation of commodities in the distribution level, on the premise of keep retailers should profits, retail goods meet fishing gear consumers directly, as a result of strong played a market price competitive advantage. At the same time, due to the retailer's inventory in a planned way of compression, also inevitably reduce liquidity footprint. This kind of sales model, after local pilot has achieved good market coverage and good economic benefit.
Second, the entire fishing industry gradually will stick to the brand development in the fierce market competition, under the situation of rapid improvement in integration is the superior inferior state of competition between producers and suppliers of fishing gear as a result, subsequently brand differentiation between also more tend to be more obvious, the pursuit of brand and brand products market share, will become the fishing gear production suppliers chasing target. So the implementing agency system, to join and link system, is to realize the unified management, advertising, marketing planning and support, unified goods logistics, establish after-sales service system operating the premise and guarantee.
Three, fishing gear, consumer market maintained steady development trend of automobile consumption growth rate is, this is largely reflects the upgrading of consumption structure and accelerating into the condition of the high level of life. Nowadays, high pressure competition environment, labor of social life, make people more eager to get self release from of entertainment. According to the survey, the favour of people to "fishing activities" is on the rise, and occupies the mainstream trend, thus greatly on the degree of animating the fishing tackle the demand of the market and affects the development of the whole fishing industry. But there are also some restrictive factors exist, such as: mass organizations of fishing activities in the short term is still restricted by informal fishing field environment, and other aspects of what has happened in leisure activities in the transfer of the shunt, and so on, so the fishing consumers won't have dramatically increased. In addition, the young and middle-aged fishing enthusiasts particularly high income, have strong consumption ability of middle-aged consumers reduce obviously, youth and women's fishing enthusiasts group with slide, and the increased number of elderly fishing enthusiasts, he will become a fishing fishing gear GuLao years consumption of main body.
Four, fishing tackle products will tend to be more vocational requirements to present the kinds of fishing gear marketing situation analysis, the popularization of the low-grade varieties of consumption will be reduced gradually, on the contrary, the high-grade product of fishing gear will be prosperous. As future agricultural population into the city and gradually realize the urbanization, fishing gear consumption can not be ignored by the large and medium-sized cities to small towns and the northwest; In the rise and development of the sea fishing will bring to the southeast coastal fishing gear marketing development space. A few foreign fishing tackle retailer will break into fishing tackle market in our country. In the main fishing rods, fishing line fishing wheel and auxiliary supplies hook, bleaching, lines, pendant, dip net, rod consumption such as groceries, according to the international marketing of statistical proportion into account for each, will change as the main fishing gear of gross sales, its marketing profit area for groceries, bait and high-grade rods of auxiliary fishing gear, high-end fishing line round, such as sea fishing supplies. Above all, want to pull the fishing tackle market consumption, except on the macro with the adjustment of the whole national economic environment, the fishing gear enterprises should pay attention to cultivation of consumption hot spots and get rid of the promotion is limited to the price competition means, to further expand the traditional fishing and sea fishing, streams, wild fishing fishing market demand potential.